scope of services…
- Videography
- Video Editing
- Voiceover
- Motion Graphics
- Scripting
- Storyboarding
01 — brand challenges
On the cusp of a major marketing push, Upventur needed their debut to be exhilarating and authentic.
GOALS
- Craft a professional commercial that emphasizes the human element with very little custom footage available.
- Meet a tight deadline for a social media promotion with FOX, tying in with the season premiere of Last Man Standing.
- Fit a brand personality that targets outdoor experience enthusiasts, and encourages engagement in a community.
- Boost awareness and excitement for the website’s services.
02 — brand solutions
With the passion and thrill of a skydive, this introduction defines the company while building excitement. The value is clear, but more importantly, visceral.
APPROACH
- Combining provided content with purchased footage, the journey is seamless, taking a fraction of the time of a full-scale shoot.
- Purchased footage is carefully curated for a polished, authentic, and dynamic feel.
- A deep, masculine voiceover was selected to communicate courage, authority, and a rugged mastery of the outdoors.
- Excitement converts to engagement as the voiceover leads viewers toward the ultimate goal of participation in the community.
Once the full commercial was completed, extra value was found though recutting into additional videos. Modified clips served as highlights online and targeting a corporate audience.
