![](https://www.mixedmediacreations.com/wp-content/uploads/2018/11/christine-cashen-1.jpg)
scope of services…
- Branding
- Collateral
- Photography
- Copywriting
- Website Design & Development
01 — brand challenges
A witty and brash motivational speaker, Christine Cashen sought to improve her brand presence online by crafting a credible, entertaining, and persuasive story of her skills as a speaker.
GOALS
- Capture Christine’s unique personality and philosophy in design and copywriting.
- Organize a large amount of information and communication online.
- Collect the best photography to showcase Christine from a large collection of mismatched shoots and older shot
![](https://mixedmediacreations.com/wp-content/uploads/2018/11/christine-cashen-2-slide1.jpg)
![](https://mixedmediacreations.com/wp-content/uploads/2018/11/christine-cashen-2-slide2.jpg)
![](https://mixedmediacreations.com/wp-content/uploads/2018/11/christine-cashen-2-slide3.jpg)
![](https://mixedmediacreations.com/wp-content/uploads/2018/11/christine-cashen-2-slide4.jpg)
02 — brand solutions
Starting with a logo inspired by her autograph, MMC built a brand that focused on what made Christine’s signature style stand out from the rest.
APPROACH
- A base of black leather, accompanied by big smiles and bright colors express Christine’s tough-love, hilarious motivational style.
- Photography is matched up for a consistent, professional style by combining the right older photos with new headshots.
- Genuine client reactions and examples of Christine’s work lend authenticity and trustworthiness to her brand.
- Information is sorted cleanly and logically to make research and hiring easy.
![](https://www.mixedmediacreations.com/wp-content/uploads/2018/11/christine-cashen-3.jpg)
![](https://www.mixedmediacreations.com/wp-content/uploads/2018/11/christine-cashen-4.jpg)
Beautiful, candid photography would prove essential for Christine. With her natural photogenic nature and MMC’s professional talents, we populated her brand with only the strongest shots.
![](https://www.mixedmediacreations.com/wp-content/uploads/2018/11/christine-cashen-5.jpg)
![](https://www.mixedmediacreations.com/wp-content/uploads/2018/11/christine-cashen-6.jpg)