![](http://www.mixedmediacreations.com/wp-content/uploads/2018/10/shutterstock_154191794.png)
scope of services…
- Videography
- Video Editing
- Voiceover
- Motion Graphics
- Scripting
- Storyboarding
01 — brand challenges
On the cusp of a major marketing push, Upventur needed their debut to be exhilarating and authentic.
GOALS
- Craft a professional commercial that emphasizes the human element with very little custom footage available.
- Meet a tight deadline for a social media promotion with FOX, tying in with the season premiere of Last Man Standing.
- Fit a brand personality that targets outdoor experience enthusiasts, and encourages engagement in a community.
- Boost awareness and excitement for the website’s services.
![](http://www.mixedmediacreations.com/wp-content/uploads/2018/10/Screenshot_1.png)
![](http://www.mixedmediacreations.com/wp-content/uploads/2018/10/Screenshot_2.png)
![](http://www.mixedmediacreations.com/wp-content/uploads/2018/10/Background_1.png)
02 — brand solutions
With the passion and thrill of a skydive, this introduction defines the company while building excitement. The value is clear, but more importantly, visceral.
APPROACH
- Combining provided content with purchased footage, the journey is seamless, taking a fraction of the time of a full-scale shoot.
- Purchased footage is carefully curated for a polished, authentic, and dynamic feel.
- A deep, masculine voiceover was selected to communicate courage, authority, and a rugged mastery of the outdoors.
- Excitement converts to engagement as the voiceover leads viewers toward the ultimate goal of participation in the community.
![](http://www.mixedmediacreations.com/wp-content/uploads/2018/11/Screenshot_3.png)
Once the full commercial was completed, extra value was found though recutting into additional videos. Modified clips served as highlights online and targeting a corporate audience.
![](http://www.mixedmediacreations.com/wp-content/uploads/2018/10/Background_2.png)