scope of services…

  • Branding
  • Floor Plan & Site Plan Redraw + Color
  • Map
  • Copywriting
  • Collateral
  • Printing
  • Digital Graphics

01 — brand challenges

With daringly different interior design and architecture, Alexan Henderson deserved a perfect match in its branding. These apartments have a bright, beachy theme and a laid-back atmosphere.

GOALS

  • Capture the unusual, retro “staycation” feel of the building’s personality.
  • Adapt the standard Alexan logo with custom graphics.
  • Develop memorable and unusual floor plan handouts.

02 — brand solutions

Polished and sleek, but with a distinctive, playful personality, this brand stands out as one-of-a-kind in the Dallas market.

APPROACH

  • Colors and typography are bright and cheerful with a boutique charm.
  • Lifestyle photos nod towards retro elements while staying modern and tying in brand colors. Shots focus on relaxation and social activities.
  • Inspired by tiles in the interior design, the logo connects the broader Alexan brand with the property’s individuality.
  • Postcard themed floor plans reflect staycation theme, with each plan named after a famous vacation destination.

We took complicated architect files and carefully reconstructed them to be beautiful and legible sales tools. Realistic textures and objects and clear labels make it easy for a prospective resident to get a feel for the layout of the community.