scope of services…
- Branding
- Floor Plan & Site Plan Redraw + Color
- Map
- Copywriting
- Collateral
- Printing
- Digital Graphics
brand challenges
With daringly different interior design and architecture, Alexan Henderson deserved a perfect match in its branding. These apartments have a bright, beachy theme and a laid-back atmosphere.
GOALS
- Capture the unusual, retro “staycation” feel of the building’s personality.
- Adapt the standard Alexan logo with custom graphics.
- Develop memorable and unusual floor plan handouts.
brand solutions
Polished and sleek, but with a distinctive, playful personality, this brand stands out as one-of-a-kind in the Dallas market.
APPROACH
- Colors and typography are bright and cheerful with a boutique charm.
- Lifestyle photos nod towards retro elements while staying modern and tying in brand colors. Shots focus on relaxation and social activities.
- Inspired by tiles in the interior design, the logo connects the broader Alexan brand with the property’s individuality.
- Postcard themed floor plans reflect staycation theme, with each plan named after a famous vacation destination.
We took complicated architect files and carefully reconstructed them to be beautiful and legible sales tools. Realistic textures and objects and clear labels make it easy for a prospective resident to get a feel for the layout of the community.
