scope of services…

  • Branding
  • Stationery
  • Leasing Collateral
  • Printing
  • Site Plan Redraw/Color
  • Promotional Products

01 — brand challenges

Wesley Village was an older building that began renovating during the “Freemore West Movement,” which elevated the neighborhood into popularity. The brand needed a refresh to capture attention in a competitive market and attract a wider audience with more modern design.


  • Appeal to their millennial base while also attracting new residents in their 40s.
  • Stand out from the strong competition nearby and in neighboring areas.
  • Be true to the history and character of the area, but without feeling out of date.
  • Communicate the value of the price, amenities, and location.

02 — brand solutions

This award-winning brand was tackled with a logo and mood board first to set a tone for the rest of the pieces, combining clean, modern looks with a touch of grit.


  • We avoided the greens competitors were using and opted for a fresh, bright blue and dramatic black and white color scheme.
  • The texture adds a nod of historic character while hard edges and flat shapes maintain a very modern feel.
  • Messaging focuses on value, location, lifestyle, and the unique amenities that make the brand stand out.
  • Attention-grabbing angles continue through the brand in an unusual brochure style.

American Marketing Association

Marketer of the Year Awards

Real Estate Marketing Category