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Brand Audit Form
An audit is a strategic investment in future profits.
— brand establishment
When was your brand first created?
Does your brand successfully reflect the voice and personality you want?
Does your brand express a unique selling proposition?
Do you have a brand guide?
— print advertising
What print and signage marketing materials do you use? Where do you advertise?
Who are your biggest competitors?
How do you differentiate from your competitors?
— social media and digital advertising
What digital channels are you sharing marketing materials on?
Does your messaging and brand appearance mirror brand standards?
How are you engaging online? How are your stakeholders engaging with you?
How old is your website?
When is the last time you ran an audit to ensure your website was ADA compliant?
Is it responsive?
Does it load quickly on mobile devices?
Do you actively engage in SEO currently?
Is the content accurate?
Are your photos/videos high quality and up to date?
Is anything not working?
— assets and collateral
What is the age of your collateral materials?
Are all of these elements consistent in terms of design, color and tone of voice?
— contact information
Your Name (Required)
Brand Name (Required)
Email Address (Required)