Marketing can be an overwhelming subject. There are so many different moving parts all happening simultaneously that it sometimes becomes difficult to fully understand what they all are. Each team member has their own specialty, and each specialty comes with its own complicated, industry-specific knowledge. So often marketers’ are in such an overdrive that they forget to slow down and actually explain what they mean when they use certain terms or acronyms.

Have no fear! We’ve created a super easy reference guide so that anyone can be an expert when it comes to the most common marketing lingo!

Bounce Rate

Percentage of website visitors that leave after looking at only one page

CTA

A Call to Action is a statement intended to get a specific reaction from the reader; typically it takes the form of an instruction (i.e. Click Here or Buy Now)

CTR

The percent of users that take an action on your site (i.e. Make purchase, request info, fill out form)

Inbound Marketing

When they come to you. A strategy that uses many public spaces – blogs, events, SEO, social media, etc. – to create brand awareness; typically targets a tailored audience that is more likely to listen and business is attracted by earning people’s interest and trust with thoughtful content

Outbound Marketing

When you go to them. This type of marketing is more traditional and refers to any type of advertising where a company initiates the conversation and sends its message out to a wider audience – think commercials and billboards

KPI

A Key Performance Indicator is a quantifiable metric (like a statistic) used to evaluate the success of an organization, project, or other activity

Mobile Optimization

The process of ensuring that visitors accessing your website from mobile devices have an engaging and user-friendly experience

PPC

Pay Per Click is a model of internet marketing in which advertisers pay a fee each time one of their digital ads is clicked instead of a traditional flat rate for running the a

SEO

Search Engine Optimization is a marketing discipline focused on growing visibility in organic (non-paid) search engine results; SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines such as Google

UI

The User Interface is the way through which a user interacts with an application, digital device, or a website; this can include your operating system, a website’s buttons, or even physical objects like keyboards.

UX

User Experience refers to identifying how you can achieve mutual goals through making an easy to use, successful, and pleasant process for your customers; traditionally refers to websites and digital interfaces, but can be extended to your customer’s experience as a whole with your organization

USP

Your Unique Selling Proposition is what sets you apart from your competition