Event Marketing, where to start

It’s no secret that events are a great way to engage your audience. But let’s be honest: organizing an event is a lot of work! It involves managing multiple moving parts, including logistics and marketing, just to make it happen. And if you don’t execute your plan successfully, there’s no telling what could happen—from disappointing attendees to losing money.

In this post, we’ll look at the best ways to create effective event marketing campaigns so you can make sure your next event is a success from start to finish. We’ll also cover some basic tips for getting started with these strategies in order to ensure they’re implemented correctly.

Decide Your Targeted Audience, and get your event on paper

When you are planning an event, it’s important to know your target audience. Who is going to be at this event? What do they want and need from this event? How will it help them in their lives or career? These are all questions that need answers before you start promoting your event.

Once you have a good idea of who will be attending and what they expect from the experience, then it’s time to start creating flyers, posters, and other marketing materials for your upcoming presentation or seminar–or whatever type of presentation/seminar/workshop type thingy that might work best for your audience (you did remember to ask them what kind of format would work best).

Make Sure You Verify Other Big Events For That Day Aren’t Happening

One of the first things to do when planning an event is to make sure there aren’t any other big events happening on that day. A lot of times, people will book a venue and think they’re getting a day off from competition, but then find out that another conference or festival is happening at the same time. This can be bad news for you if your attendees are split between two events–or worse yet if they choose one over yours because it’s closer or cheaper!

To check this out ahead of time:

  • Do some research online (and call) to see what other major festivals/conferences are taking place in your city during the time period when you want to hold yours.
  • Look through local newspapers and websites as well; often these types of events will be mentioned there too!

What is the purpose or objective of this event

The first thing you need to do is decide on your purpose or objective for holding the event. Why are you doing it? What do you want to achieve? How will people benefit from attending the event? This can be a challenging question, but it’s important that you take some time to think about this before moving forward with your marketing plan.

Set a minimum possible budget

  • The budget should be realistic. You need to make sure that your event marketing budget is a good fit for your event, and also make sure that it’s flexible enough so that if things change or go wrong (they will), you have the funds available to fix them.
  • The budget should include costs for marketing and promotion, venue rental and catering, event management (if necessary), materials like signage or promotional items such as branded water bottles or t-shirts…basically anything else needed for the success of an event!

Set up a lead generation form on your website.

A lead generation form is a web page on your website where people can submit their contact information in exchange for something of value. It’s like a landing page but with an added incentive for filling out the form.

Lead generation forms are great because they give you access to highly targeted leads who have expressed interest in what you’re offering–and that’s exactly the kind of people you want as customers!

To set up a lead generation form:

  • We can help you create an online survey. The survey should ask questions about why people are interested in attending your event, how many events they’ve attended in the past year, and how often they go out socially during non-event times (this will help determine whether there’s enough demand for this type of event). You’ll also want some basic demographic information such as age range and gender so that when someone fills out the survey we know who exactly we’re targeting with our marketing efforts (you don’t want everyone showing up!).
  • Then we can analyze them later on

Share a sales or promo video on Facebook and YouTube.

  • Share a sales or promo video on Facebook and YouTube.
  • A good event marketing video should be short, sweet and fun to watch. And it should also be high quality with good audio and lighting. The goal is to get people excited about attending your event so you want them to see as much of it as possible! We create amazing content. Find out when we can start on a promo video for your business.
  • Don’t forget to check out our other article on what to do with your promo videos ones they have been created.

Run contests on social media platforms and promote them through email marketing campaigns.

Contests are a great way to build excitement for your event and to get people excited about attending. You can run contests on social media platforms, or you can set up your own landing page right on your website to capture these leads.

Contests also help you build lists of attendees who have expressed interest in your brand or product by providing them with an easy way to sign up when they see something relevant from you in the future!

Use email remarketing ads to capture leads you’ve already collected for later use.

Email remarketing is a great way to re-engage your audience. They allow you to target people who have visited your website, opened or clicked an email from your business, and more. It makes a simple task to remarket these viewers. Ask about our Email marketing services.

We can help you use these ads on Facebook, Instagram, and Google Ads.

Don’t forget to write a blog about the event after it ends

After your event is over, don’t forget to write a blog about it! A good blog post can be used for several purposes:

  • To recap the event and give people an idea of what they missed out on. This can be particularly useful if you’re planning another similar event in the future and want to use this post as an opportunity to generate leads or sell tickets.
  • To promote other products or services that may be related (such as books or apps).

We hope this article has helped you to get started with event marketing. There are so many ways that you can use this tactic, and we’ve covered just a few of them here. The most important thing is that you make sure that whatever you do fits into your overall strategy for gaining more customers or leads in the long run!