As we warmly welcome the year 2016, we are gearing up for all that it has in store. We’ve seen a ton of advancement in 2015 and that trend won’t change in 2016. To prepare our team for the upcoming developments in the New Year, we attended Digital Summit Dallas for workshops on content strategy, user experience (UX), search engine optimization (SEO), and more. So, here are the top four things we’d like to share with you to help you prepare for 2016.
With new updates and more experience with Google rankings, SEO is becoming a more advanced art. It is important to check and double check that your site has not been penalized for duplicate content or bad backlinks. Make sure that page load times are fast, there is always fresh content, and your website is mobile-friendly.
A good strategy going into the New Year is to research your audience, analyze what keywords they use, and provide them with the best search results. Be sure to continuously check your Google Analytics account for any bugs, and keep a spreadsheet of the most used phrases that people use before finding your site.
If you are on page two of Google and are unsure why, make sure you don’t have too many unnecessary keywords, index issues, or poorly optimized images and videos. We can’t guarantee that you’ll always end up on the front page, but it will help Google recognize your site.
2. “Your Website Should Be so Simple, a Drunk Person Could Use it.”
– Richard Littauer (@richlitt)
Your website should be optimized for your user’s experience and in order to do that you have to keep it simple. When viewers visit your site, does the amount of content overwhelm them? Just because a design is pretty doesn’t mean that it will provide an ideal user experience.
To decrease your exit rate, your users have to be able to easily click through the web page without any hiccups or content roadblocks. In other words, the site needs to flow. In the end, you don’t want to dictate how a user will find a path through your site, but give them the tools they need to get to the destination you would like them to reach.
3. “Marketing, Like Life, Imitates Art…”
– Geoffrey Colon (@djgeoffe)
It’s time to be authentic with our content. The future of marketing is all about people and participation. In a world of information overload, your brand has to disrupt the status quo and make customers want to be loyal to it. It’s not just getting content out there, but keeping viewers engaged. Don’t forget that face-to-face interactions still exist and getting out in the community will only make you more authentic as a brand.
To strategize, you will need to identify your brand’s voice then start creating content that is unique to that voice. Plan events that your audience will love to go to. Do things that will make you stand out among the crowd.
4. “Eat Chocolate Cake.”
– Jason Miller (@JasonMillerCA)
Fun content is like chocolate cake. There are moments that you can stop taking your brand so seriously. When you give your audience a reason to smile, you leave a lasting good impression. Your content should still be thought provoking and interesting, but there is nothing wrong with adding a little cake to your content strategy. Give people a reason to recognize and love your brand.
If you’re interested in more information or would like a free consultation, contact us.